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Think Fast Talk Smart: Communication Techniques
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56. Lean Messaging: How Simple Messages Really Stick

25 min•12 april 2022

“Anyone can make a complicated thing sound complicated. It takes real skill to make it sound simple.” This episode of Think Fast, Talk Smart features Steve Blank, seasoned entrepreneur, marketer, and Stanford adjunct professor in the Department of Management Science and Engineering. 

“Messages need to be memorable,” he tells podcast host and strategic communications lecturer Matt Abrahams. “The more memorable the message, the greater its ability to create change.”

Blank teaches courses on Lean Startups, innovation, and entrepreneurship, and throughout his 45 years of launching businesses and helping others do the same, he’s learned the importance of crafting the perfect message by keeping it simple.


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Think Fast Talk Smart: Communication Techniques med Matt Abrahams, Think Fast Talk Smart finns tillgänglig på flera plattformar. Informationen på denna sida kommer från offentliga podd-flöden.