Becoming a Business Anthropologist and Mastering the Tools of the Trade w/ Oscar Barrera

Oscar Barrera is a Business Anthropologist based out of Veracruz, Mexico who brings a global mindset to helping businesses turn hurdles into opportunities for positive change. He is an expert in innovation, change management, and strategy. In this episode in partnership with Experience By Design podcast cohosts Adam Gamwell and Gary David dig into Oscar's story to learn the steps he took in moving from academia to business. We also dig into

follow along case stories of how Oscar used the social sciences to help businesses see and solve organizational problems, find new marketing opportunities, and help people craft new narratives that empower them to be the heroes of their own stories
why we believe it is not only ethical to bring the social sciences into business, but why it is fundamentally necessary to do so
how to get started learning the world of business

This episode is jam packed with great stories and advice!
Connect with Oscar on LinkedIn
Oscar's website (Spanish): Antropología Corporativa

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About This Anthro Life:
This Anthro Life is your podcast for thought leadership at the intersection of culture, work, and storytelling. We bring you interviews and insights for business leaders, design thinkers, researchers, and anyone curious about how culture shapes our lives.

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