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This is HCD: Human-Centred Design, UX & Service Design

Moodi Mahmoudi 'The rise of the service economy and rethinking how we approach service discovery"

30 min21 november 2021

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In this episode I speak with Moodi Mahmoudi of Next, a business centred around helping organisations create frameworks for design and innovation within their businesses - we speak about the automation of the role of Designer and what this looks like - and I challenge Moodi about the risks associated with this. Is this something we strive for? 

Moodi explains this isn’t the intention, but it’s removing the mundane elements, and creating experiences that enable designers and innovators to focus more on the craft of DOING their work. We speak about the hyper addiction of orgs striving for more growth - and if this is the driver behind the business -


Creators & Guests

  • Gerry Scullion - Host
  • Stef Murphy - Producer

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