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This is HCD: Human-Centred Design, UX & Service Design
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"Redefining Promises: Shaping the Future of Customer Experience with Damian Kernahan"

47 min•16 januari 2024

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On this episode, we catch up with Damian Kernahan in Sydney, Australia for an insight into his professional journey, spanning from the advertising industry to co-founding a service design firm. We discuss the challenges of navigating complexity and silos in large organisations and reflect on the limitations of personas in designing effective customer experiences. Damian emphasizes the importance of understanding customer needs and emotions, proposing a shift from brand promises to actionable service promises. The conversation also touches on the evolving baseline of customer expectations, the significance of consistent experiences across channels, and the role of service design in shaping the future Western Sydney International Airport. Ultimately, the episode advocates for a focus on keeping promises and delivering value to customers in a metronomic fashion.


Click here to watch a video of this episode.

Creators & Guests

  • Gerry Scullion - Host
  • Stef Murphy - Producer

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