Giles Rhys Jones on how selling to businesses took what3words to the top of the App store

What3words, recently described by the BBC as “the app that can save your life”, was recently catapulted to the top of the app and play store, thanks largely to a clearly defined b2b2c strategy. Tune in as CMO, Giles Rhys Jones, shares how they made it happen, from building an in-house creative team and using content to remove the barriers between their supporters and decision-makers in large organisations, to the importance of brand identity and purpose in overall strategy and startup success. Links: Giles: https://twitter.com/gilesrhysjones What3words: https://twitter.com/what3words