Hannah Craik on how to balance your marketing focus: short-term spikes vs. long-term penetration

Recorded live at the Seedcamp Marketing Summit, Hannah Craik discusses one of the most pressing issues facing marketers today: how to balance short-term spikes vs. long-term penetration. From her roles at digital media agencies to ASOS and now Heist studios, Hannah shares practical insights on how to generate sales today while also keeping one eye on future cashflow. She also depicts the importance of brand visibility and its synergy with short-termism. Listen in as Hannah shares how she tackles the challenge of big data gaps and the inherent desire to make decisions based on any information that can be found along with the fundamental - though difficult to measure - the importance of creative content. Links: Hannah: https://twitter.com/hicraik Heist Studios: https://twitter.com/heiststudios