E995: The Next Unicorns: NEXT Trucking CEO & Co-founder Lidia Yan brings trucking into the digital age with her two-sided marketplace, shares insights on finding & focusing on an untapped market, owning & innovating drayage, navigating the trucking indust

0:55 Jason intros Lidia Yan 5:03 Lidia describes getting into the trucking industry and why NEXT focuses on "drayage" 13:29 How NEXT has revolutionized drayage shipping 18:22 What is a typical shipping broker's take rate 20:54 How does pricing work in the trucking industry? 27:28 How do trucking companies measure their driver's hours? 29:41 Issues within the trucking industry? 35:14 Did trucking lose employees to ride-sharing? 39:20 How NEXT compares to Uber Freight 44:50 Amazon's impact on the trucking industry 46:22 Trade war bringing inconsistency to trucking 48:41 How Lidia dealt with the challenges of being a woman starting a trucking company 50:47 Importance of getting to profitability early on