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Time Well Spent
Time Well Spent

Starting a Watch Microbrand, Behind the Scenes with Tom Clemence Ep. 010

1 tim 20 min•7 april 2026

Om avsnittet

Tom Clemence, founder of the watch microbrand Clemence Watches joins the Time Well Spent Podcast to chat about how things got started, designing his first watch, his second model the Munro, and his latest watch release, the Clemence Photic MKII dive watch. Tom gives us a sneak peak into the watch industry from a smaller brand perspective while also comparing his experience in starting a microbrand with Devin’s experience in discovering new watch brands and covering them. Don't forget to let us know who won this week's game of This or That!

Clemence Instagram: https://www.instagram.com/clemencewatches/ 

Devin Pennypacker Instagram: https://www.instagram.com/devinpennypacker/?hl=en 

Relevant Links:

Clemence Photic MKII Review: https://thedeeptrack.com/review-the-clemence-photic-mkii-a-microbrand-diver-that-refuses-to-cut-corners/ 

Clemence: https://www.clemencewatches.com/ 

Arken Watches: https://arken.uk/ 

CYMA Dress Watch: https://www.analogshift.com/products/cyma-jules-person-dress-watch-as11678?_pos=1&_sid=e9a5d7c43&_ss=r

Learn About Hallmarks: https://antiqwatch.com/old-watch-brands/swiss-a-d.html

https://pocketwatchdatabase.com/guide/case-trademarks?keyword=star

https://perceptionswatches.com/geneva-watch-case-hallmarks-the-key-to-who-produced-your-watch-case/


Timestamps:

00:00 Introduction 

09:25 The Journey of Starting a Watch Brand

24:25 Navigating the Kickstarter Experience

28:55 Funding Choices and Brand Birth

32:09 Defining Success in Business

35:32 The Evolution of Clements Watches

40:50 Designing the Photic MK2: Intentional Choices

51:04 Value Beyond Specs: The Heart of Watchmaking

53:46 The Essence of Watch Design

55:15 Design Integrity and Personal Connection

57:34 Balancing Vintage and Contemporary Elements

01:01:41 The Unique Appeal of Micro Brands

01:03:51 The Importance of Accessibility in Design

01:07:50 Experiencing the Outdoors: A Personal Touch

01:11:36 Recommendations for Simple Pleasures

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