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Fake fans, fake buzz? How your favourite band got big

29 min•5 maj 2026
Shaad D’Souza explains how bands such as Geese have faced a backlash since a marketing company revealed its tricks for pushing them into the limelight, and Eamonn Forde discusses what it takes to succeed in the music industry today.. Help support our independent journalism at theguardian.com/infocus

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