Is Google search dying? How generative AI is reshaping the internet

Generative AI tools like ChatGPT, Claude, and Perplexity are shaking up the world of search—and putting pressure on Google’s dominance. In this episode of Today in Tech, host Keith Shaw speaks with Thais Castello Branco, Head of Marketing and Strategy at Exa, about how AI is transforming how we search, how businesses are adapting, and what the future of discovery looks like.
Topics covered:

• Why users are abandoning traditional search engines
• The evolution from SEO to GEO (Generative Engine Optimization)
• How AI agents are becoming the primary searchers
• What companies must do to stay visible and relevant
• How generational behaviors are shaping search trends

Whether you're a digital marketer, tech leader, or AI enthusiast, this conversation will change how you think about search.