1990 Rap Revolution: MC Hammer’s Please Hammer Don’t Hurt 'Em

During this month 35 years ago, the whole world threw on some Hammer pants and was captivated by the world’s most famous Bat Boy. We’re heading back to 1990 to look at the smash hit album by MC Hammer, Please Hammer Don’t Hurt Em. Hammer’s second studio album was a massive commercial success, solidifying him as one of the biggest hip-hop/pop crossover artists of the early 90’s. He also happened to be blaring consistently through the speakers of teenage Dave and Rob, who loved singing out U Can’t Touch This at the top of their lungs. Sponsored by Pepsi and Kentucky Fried Chicken, Hammer embarked on a world tour that included opening acts like En Vogue and Vanilla Ice. So this week, we’ll go track by track and re visit this iconic album of the early 90’s. Did it hold up and sound as good as we remember? Also, can Rob still do the Hammer dance? We’ll answer these questions, and so much more during this week’s show. Please Hammer Don’t Hurt is still one of the most successful and influential rap albums of all time, paving the way for pop/rap’s dominance in the early 90’s. Here Come the Hammer, uh oh, uh oh, uh oh, uh oh, Here Come The Hammer!

Keywords: MC Hammer, 1990, 90s Rap, Hip Hop, Music Deep Dive, Podcast, Totally 80s and 90s Recall

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