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Hip-Hop Challenger Brands with Ernest Wilkins

48 min • 14 juli 2020

Office Hours’ Ernest Wilkins came through to talk about challenger brands in hip-hop, why they exist, our respective articles on No Limit and Quality Control Music, and what we expect for the future.

Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS

Host: Dan Runcie, @RuncieDan, trapital.co

Guest: Ernest Wilkins, @ernestwilkins, officehours.substack.com

Link:

How No Limit Became Hip-Hop’s Challenger Brand - Ernest Wilkins (in Trapital)

How Quality Control Music Took Over Atlanta - Dan Runcie (in Office Hours)

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