Boom Bling: TikTok's sonic guerrilla marketing

TikTok’s sonic logo is one of the fastest growing sonic logos in history. Today, that little sound is being heard millions of times a day on apps like Instagram, Reddit and Youtube… but creating it wasn’t easy. To make it, the creative team went through thousands of iterations, executed a covert marketing strategy, and fought through a final debate about a single note. Featuring Roscoe Williamson and Aifric Lennon from MassiveMusic. Twenty Thousand Hertz is produced by Defacto Sound. Subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠ to see our video series. If you know what this week's mystery sound is, tell us at ⁠⁠⁠⁠⁠⁠⁠⁠mystery.20k.org⁠⁠⁠⁠⁠⁠⁠⁠. Support the show and get ad-free episodes at ⁠⁠⁠⁠⁠⁠20k.org/plus⁠⁠⁠⁠⁠⁠. Follow Dallas on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠, ⁠Facebook⁠, and ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠. Join our community on ⁠⁠⁠⁠⁠⁠Reddit⁠⁠⁠⁠⁠⁠. Sign up for a one-dollar-per-month trial at shopify.com/20k. Claim your $75 sponsored job credit at indeed.com/hertz. Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/tiktoksboombling Learn more about your ad choices. Visit megaphone.fm/adchoices