Soundmarks: AT&T, United Airlines, and inventive sonic branding

Companies spend a lot of time and effort perfecting the look of their brands. But now what a brand sounds like matters just as much. We trace the history from songs to jingles to what's called sonic branding, following the creative process that led to AT&T’s iconic four-note sound logo. And we'll explore what comes next: multi-sensory marketing. Can sound change how beer tastes? This episode originally aired on Household Name. 

Twenty Thousand Hertz is produced by Defacto Sound.

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Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/soundmarks 

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