A Chinese-developed Farmville replacement just shipped 4,000 AI-generated creatives in 30 days. And it's only making $30K/day. What's actually going on?
We dig into Cozy Florist by Rift Sky Games â the Western counterpart to
"My Garden Tale," which is already doing $10M/month in China. The game is a remarkably polished Farmville without the annoying resource puzzle, with stacked cores including flower-merging mechanics, Solitaire-association customer orders, gacha-style flower rarities, social raids, and
TikTok Live integration baked into the metagame.
But the puzzle is the creative volume. 4,000 ads in 30 days
is Forex-scale UA output. The game is testing primarily in
Philippines despite being released globally in December.
And the revenue isn't moving in proportion. The hosts spend
half the episode trying to figure out what's happening â
and the conclusion they land on is uncomfortable for Western
UA: this is what "second generation" Chinese UA looks like,
and the West isn't ready.
âââââââââââââââââââââââââââââââââ
â±ïž TIMESTAMPS
00:00 What's going on
02:55 Cozy Florist walkthrough â Chinese fonts, sad-story onboarding
05:21 Stacked cores â flower merging, Solitaire customers, gacha
13:00 TikTok Live integration baked into the metagame
16:44 Revenue reality â 90% China, 2% US, $30K/day
21:31 4,000 AI creatives in 30 days â Forex-scale output
25:21 Why this game isn't soft-launching like a Western game
27:55 The "second generation UA" gap Chinese studios are opening
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Letâs not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â Jakub Remiaâ â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â r,â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â Felix Braberg, Matej Lancaricâ
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-3bckldvr8-8PXvzciMWdheOzED9hq0SA
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Matej Lancaric
User Acquisition & Creatives Consultant
â https://lancaric.me
Felix Braberg
Ad monetization consultant
â https://www.felixbraberg.com
Jakub Remiar
Game design consultant
â https://www.linkedin.com/in/jakubremiar
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