🚨Lily's garden & Loomit: How Top Games Make Money From Ads

In this special episode, we sit down with Tactile Games and Loomit to break down how ad monetization actually works at scale - using Lily’s Garden as a real-world example.

https://loomit.ai/

https://meetings.hubspot.com/iortizf/25gamers?uuid=c4c16368-14b8-4277-9ab2-ab55d5614c2d - to book a meeting

From segmentation and A/B testing to dynamic floors, multiple ad units, and user-level optimization — this episode goes deep into the systems behind modern ad revenue.

We also tackle the biggest challenges in ad monetization today:

• Cannibalization vs incremental revenue

• Ad quality vs revenue trade-offs

• Why most setups leave money on the table

• How AI and automation are changing AdMon

🎯 KEY TAKEAWAY

Ad monetization is no longer about placements.

It’s about user-level optimization, testing, and control over the auction.

https://loomit.ai/ - website

https://meetings.hubspot.com/iortizf/25gamers?uuid=c4c16368-14b8-4277-9ab2-ab55d5614c2d - to book a meeting

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg,

Special guests: Ignacio Ortiz Freuler

https://www.linkedin.com/in/iortizfreuler/

Éric Tournié

https://www.linkedin.com/in/erictournie/

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-3bckldvr8-8PXvzciMWdheOzED9hq0SA

Chapters

00:00 Intro and guests (Tactile + Loomit)

01:40 What makes Lily’s Garden unique

04:00 Ads in IAP-heavy games — why it’s hard

07:00 Defining non-payers and segmentation

09:30 A/B testing ad placements

12:00 Rewarded placements that actually work

15:00 Cannibalization vs incremental revenue

18:00 Mediation platforms and testing strategy

21:00 What Loomit actually does

24:00 Smart buffering and ad loading

27:00 Ad quality vs revenue tradeoffs

30:00 Bid floors and multiple ad units explained

34:00 Why most setups are suboptimal

36:30 AI, automation and future of AdMon

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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