MAU'25 Live Special: The App Store Monopoly Is Cracking. Are You Ready?

In this live-recorded episode from MAU Vegas, Matej sits down with Damon Marshall and Berkley Egenes of Xsolla's mobile leadership team to discuss how the April 30 court ruling opened the floodgates for direct-to-consumer monetization.

We unpack:

How mobile devs can now promote web shops directly inside iOS apps

Why this moment is the “William Wallace freedom moment” for game publishers

How Xsolla is helping everyone from indie devs to AAA publishers go direct

Key monetization tactics: segmented whale offers, welcome packs, Discord-driven promos, and loyalty systems

Why capture rates are already rising from 10% to 30–50%

What the future of Apple, attribution, and platform power looks like from here

This is not theoretical. It’s already happening. And it could mean 50% higher margins for mobile devs who act now.

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Xsolla Web Shop #gamedev #mobilegames #XsollaWebshopMaximize your game's revenue with Xsolla Web Shop. Sell in-game goods directly to players, reduce platform fees, and unlock 1,000+ global payment options.:rocket: Learn how to set up your Web Shop: https://xsolla.com/mobile-web-shop?utm_source=content-syndication&utm_medium=infuencer&utm_campaign=webshop2025&utm_content=25gamers

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Host: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lancaric⁠

Youtube: https://youtu.be/aTuKkrKfvfU

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction to MAU and Xsolla

02:07 Roles and Responsibilities at Xsolla

04:11 Impact of Recent Rulings on Mobile Gaming

09:59 Direct-to-Consumer Strategies for Developers

12:54 Leveraging Web Shops Post-Ruling

17:18 Best Practices for Web Shop Implementation

20:47 Innovations in Web Shop Features

24:06 Revenue Growth and Market Trends

27:13 Future of Mobile Gaming and Xsolla's Role

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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