The Real Story Behind Tasty Travels’ Meteoric Rise: Merge, Monetize, Repeat!

We break down Century Games’ Tasty Travels, the new merge hit muscling into a category long dominated by Travel Town and Microfun. Tasty Travels is not just a clone.

It’s a polished, high-velocity merge machine, doubling the ARPDAU of Travel Town and already scaling toward $200,000 daily revenue, with a launch playbook built on AI, altered gameplay, and relentless creative iteration.

We explore why Century’s approach to UA and live ops could make them a serious threat to every top-grossing merge game and why nobody wants to go head-to-head against them.

What’s inside:

Insane UA and Creatives

Onboarding and Pace

Events, Live Ops, and Monetization

Market Impact!

Clone Wars and Copycats

Key Takeaway:

Tasty Travels is not just another merge game. It’s Century Games' statement that nobody is safe from a studio that can outspend, outclone, and out-iterate the entire category.

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/IreEye1zjF0

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction to Tasty Travels

04:14 Gameplay Mechanics and Features

07:15 Comparative Analysis with Travel Town

10:06 User Experience and Game Economy

13:22 Event Structures and Engagement

16:15 Innovative Elements and User Acquisition Strategies

21:13 Introduction to UA Play and Gameplay Mechanics

24:15 Live Operations and Monetization Strategies

27:14 Ad Monetization in Merge Games

31:16 Revenue Insights and Market Trends

37:46 Future Predictions and Competitive Landscape

40:17 Exploring Creative Strategies in Gaming

43:26 The Role of User Acquisition in Game Success

46:42 Innovations in Game Design and User Engagement

51:51 Competitive Landscape in the Gaming Industry

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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