two & a half gamers session #10 - How to save millions with marketability tests? Fake ads going nowhere rant!

This is no BS gaming podcast 2.5 gamers session #10. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/SjtrJ1wG0I8

Agenda

News

3:00 Netflix boosts mobile games approach with acquisition of Boss Fight Entertainment

10:20 KRAFTON, INC. SIGNS LONG-TERM COOPERATION AGREEMENT WITH SOLANA LABS FOR BLOCKCHAIN-BASED GAMES AND SERVICES

12:25 Crypto investor Katie Haun raises $1.5 billion, the largest debut fund ever by a female VC

18:40 In-game ads are getting more misleading, sexist and misogynistic, says Meretzky

27:00 Pre softlaunch activities

https://lancaric.me/how-to-save-millions-with-marketability-testing/

• What can we do pre-soft launch of our game?
• What to do before we decide to develop a game?
• Which questions to ask?

Market research
Target audience
USP
Game genre
Marketing team capabilities
Company strategy
How to do market research?

• Tools? Competitor ads?

How to define target audience?

Demo, motivations, profiles, persona

Playtesting

• What? How? Why?

When do we start with UA/marketing?

• Marketability tests
• campaign optimisation
• Fake store pages (tools or DIY)
• Which channels?
• What to test?
• Player survey at the end (what questions to ask?) no suggestive questions!

Please share feedback and comments - [email protected] / lancaric.me