Start / UI Breakfast: UI/UX Design and Product Strategy / Episode 4 choosing the right audience

UI Breakfast: UI/UX Design and Product Strategy

Episode 4: Choosing the Right Audience

46 min • 20 oktober 2015

Today we have another episode with Kai Davis as a co-host. We discuss the importance of the right audience for your products, our long-term product strategy, and the benefits of the "audience-first" approach. We dive into the history of my products one by one, breaking down all the mistakes.

Jane's first book (flaky one-size-fits-all positioning): Mastering App Presentation
Double Your Freelancing Clients by Brennan Dunn (he recommended to make a free course targeted at clients)
Jane's free email course on managing designers (nailed the positioning this time): Coefficiency
Jane's famous productized consulting service — monthly creative direction for software companies: Correlation
Jane's training course for consultants: Client Onboard (a post-mortem screenshot)
Kai's book that he wrapped up, killing a list of 500 people: Getting Started with Fancy Hands
Authority by Nathan Barry (guides you through the actual writing process)
30x500 Academy by Amy Hoy and Alex Hillman (teaches you to find the product-market fit)
Kai's new book: The Traffic Manual
Jane's new book: The UI Audit

Senaste avsnitt

BDTP. Marketing Channels vs Programs with Asia Orangio

25 april | 50 min

Episode 292: Using Tokens in Design Systems with Jan Six

28 mars | 33 min

BDTP. The Impact Mindset with Connor Joyce

28 februari | 39 min

Episode 291: Shippable User Research with Alice Lee

7 februari | 36 min

BDTP. Bullseye Customer Research with Michael Margolis

24 januari | 30 min

Podcastbild

00:00 -00:00

Podcastbild

00:00 -00:00