Episode 194: The New Marketing with Claire Suellentrop

The year of 2020 has introduced us to the ‘new normal’ — which we’re, admittedly, still struggling to get accustomed to. How does this, along with the current social unrest, affect the way users make purchasing decisions? Our guest today is Claire Suellentrop, SaaS marketing and growth advisor. You’ll hear Claire’s recommendations on post-pandemic marketing, customer research, company culture, and more.

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Show Notes

• Forget the Funnel — Claire’s project with Georgiana Laudi
• Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop
• Calendly — a popular scheduling tool; Claire’s previous place of work as head of marketing
• ProfitWell — SaaS metrics tool
• Reciprocity in Marketing: How to Apply This Principle — a ReferralRock article
• Help Founders — a past initiative by Userlist
• Vito — an online hub for groups; a new product by Paul Campbell and the Tito team
• Episode 165: Designing Event Experiences with Paul Campbell
• April Dunford’s Twitter thread on product positioning in a downturn
• Leading Change in Your SaaS’ Growth Strategy when Change Is Hard — an interview with Asia Matos Orangio on FTF
• Please take part in the UI Breakfast Podcast Survey
• Follow Claire on Twitter

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.

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