Episode 20: Mastering Creative Direction with Liam Sarsfield

Finally we get to talk about "real" design subjects! Today's guest is Liam Sarsfield, a seasoned creative director. We define the term "creative direction" and break down the process into edible steps. You'll learn how to put together a creative brief, conduct visual research, present visual work, follow up with clients, and source inspiration from famous creative directors.

Show Notes

• MetaLab — Liam's previous company
• Pixel Union — Liam's theme division of MetaLab
• Literistic — Liam's side project for writers
• Google Material Design Guidelines
• MetaLab, thoughtbot, Instrument, TM, 3drops — awesome companies to draw inspiration from
• Liam's website
• Fluorescent — Liam's agency
• Follow Liam Sarsfield on Twitter: @liamsarsfield