Episode 236: Customer Development with Michele Hansen

How can you make the most of your customer interviews? Our guest today is Michele Hansen, co-founder of Geocodio and author of Deploy Empathy. You'll learn how to get started with customer development, how to incentivize users to participate in interviews, how to structure your calls, and more.

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Show Notes

• Deploy Empathy — Michele’s book
• Software Social — Michele’s podcast
• The Mom Test — a book by Rob Fitzpatrick
• Lean Customer Development — a book by Cindy Alvarez
• Interviewing Users — a book by Steve Portigal
• Follow Michele on Twitter

Today’s Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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