Episode 257: White-hat CRO with Paul Boag

Can you improve conversion rates ethically, without deceptive tricks? Our guest today is Paul Boag, a CRO expert. You’ll learn about the negative impacts of using dark patterns, how to promote ethical decisions in your organization, why supporting evidence is so important for designers, and more.

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Show Notes

• Boagworld — Paul’s website and podcast archives
• Click! – Paul’s book on CRO
• Attention Insight, Usability Hub – tools for testing designs
• Pollfish – a survey tool
• Hotjar, Microsoft Clarity – heatmap tools
• VWO, Google Optimize – A/B testing tools
• BDTP S6E3: Measuring the ROI of Email with Claudiu Murariu
• Get a free copy of Click!

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

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