Discovering customer motivation is the core part of UX research! Today you'll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You'll discover the JTBD principles, and learn how to run an effective customer interview.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes.
Show Notes
- Intercom on Jobs-To-Be-Done (book)
- Bob Moesta — original architect of JTBD framework
- Ash Maurya on Jobs-to-be-Done and Running Lean
- Getting Started with JTBD — Eric's learning guide with links and resources
- Eric's website
- Follow Eric on Twitter: @ericmwhite
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