Episode 36: Research-Driven A/B Testing with Nick Disabato

When does A/B testing have a positive impact on your business? How do you make intelligent, informed decisions? How do you prevent your ego and past experience from interfering? Today our guest Nick Disabato, my good friend and a world-class expert in A/B testing, talks about his research-driven work process and his humble philosophy.

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Show Notes

• Draft — Nick's solo design consultancy
• Revise Weekly — Nick's lesson series on A/B testing
• The previous episode on conversion rate optimization with Momoko Price
• The previous episode on Jobs to Be Done with Eric White
• Visual Website Optimizer, Evan Miller’s Sample Size Calculator, iA Writer, Ulysses, Trello, Basecamp — Nick's tools
• Draft's Letters — Nick's newsletter (here's a recent issue about deep dish pizza in Chicago)
• The A/B Testing Manual — Nick's upcoming book

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