Email marketing for software products differs from classic content marketing. We're looking into that today! Our special guest is Christoph Engelhardt, the founder of LinksSpy and the author of SaaS Email Marketing Handbook. You'll learn about the best practices, what campaigns work best during different lifecycle stages, and how users communicate with your software through transactional emails and reports.
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Show Notes
- LinksSpy — Christoph's SaaS product
- Moz — Christoph's previous place of work
- FirstOfficer, Churn Buster, GroupBuzz — SaaS products we mention as examples
- MailChimp, Drip, Intercom — popular email tools
- SaaS Email Marketing Handbook — Christoph's new book (the link includes a special 25% discount)
- Follow Christoph on Twitter: @itengelhardt
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