Episode 5: Choosing the Right Words

In this episode we talk with Kai Davis about strategic copywriting. Choosing the right words to describe your product is so incredibly important, maybe even more important than the product itself! You'll learn how to go out in the wild and pick the right language, and how to write a perfect sales page.

Show Notes

• Just F... Ship It by Amy Hoy with Alex Hillman, where they teach to make products crispy, not soggy
• Amy Hoy talking about Sales Safari at La Conf Paris 2013
• Getting Started with Fancy Hands by Kai Davis
• The Traffic Manual by Kai Davis
• Traffic Powerup by Kai Davis
• The best book on writing long-form sales copy: The Brain Audit by Sean D'Souza
• Good example of intricate premium language & positioning: Bounce Exchange
• Good example of a smart naming pattern: Double Your Dating by David DeAngelo
• The UI Audit by Jane Portman