Episode 83: Building a Unique Identity with Melissa Eggleston

How do you stand out among thousands of other businesses? How do you become unique without being crazy? Our guest today is Melissa Eggleston — an author, UX designer, and content strategist. You'll learn how to identify and promote your brand values, how to find your voice, and how to make your user experience truly special.

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Show Notes

• The Zombie Business Cure — Melissa's book we're talking about, written with Julie Lellis as a co-author
• Lenovo — Melissa's place of work
• Trauma-Informed Website Resources
• Buffer + Transparency — special page created by Buffer to celebrate transparency as their key value
• Baremetrics demo — a dashboard featuring their own numbers
• Differentiate Your Business Through User Experience Research — an article featuring Aga Bojko, the director of UX for Indiegogo
• New Dropbox design
• Interviewing Users — a book by Steve Portigal
• 5 Keys to Developing a Strong Tone of Voice in Your Content Marketing — an article by Ann Handley where she asks to "mask the logo on your site"
• Everybody Writes — a book by Ann Handley
• Seth Godin's blog
• Melissa's website
• Follow Melissa on Twitter: @melissa_egg

Today's Sponsor

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