What Are We Getting From Health Advice In Our Feeds?

Who's actually giving out health advice online?
How much of your feed is really about health?
How often is someone trying to sell you something?
Should you trust what you see?

We tackle ALL those questions on this week's episode of the pod. We are grateful to Pew for sponsoring this episode.

You can also watch the convo on YouTube: https://www.youtube.com/watch?v=nXOiadBTn_A

(00:00) Intro
(02:25) Why did Pew take on this research?
(04:50) How was the research done?
(06:10) What did the research show?
(07:15) Are most of those sharing health information online actually credentialled in the relevant field?
(10:05) What is actually IN our feeds?
(14:05) How much of a health influencer's feed is actually about health?
(17:17) How often do influencers tell viewers where their claims came from?
(21:30) What matters most to people for trusting an influencer?
(25:17) Practical takeaways from Pew's research
(26:37) Dr. Matthew Facciani explains how health misinformation has changed over time
(28:05) Final Thoughts and Key Takeaways

https://www.pewresearch.org/data-labs/2026/05/07/moms-coaches-doctors-entrepreneurs-who-are-americas-health-and-wellness-influencers/
https://www.pewresearch.org/data-labs/2026/10/07/what-do-health-and-wellness-influencers-post-about/
https://www.pewresearch.org/staff/galen-stocking/
https://www.pewresearch.org/staff/eileen-yam/

Dr. Facciani’s book on Amazon: https://amzn.to/42b9TRk

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