Les & Sarah’s big review of the year

One of the most popular episodes of all time was my first with Sarah Carter and Les Binet, so I'm bringing them back to do a review of 2023. We talk about what makes Les cry and if AI is going to take over our jobs.

Links

Timestamps

00:00:00 - Intro
00:01:05 - Les’ favourite ads of 2023
00:04:45 - Sarah’s favourite Christmas ads
00:07:15 - Wear out
00:12:30 - Why familiarity breeds contentment
00:17:42 - Have we rediscovered homour in 2023?
00:19:47 - The role of purpose in advertising
00:29:17 - Diversity and representation
00:34:53 - Kevin the carrot and characters
00:41:52 - Fluent devices and consistency
00:49:01 - Why do John Lewis run christmas ads every year
00:50:40 - How did the first ad to ever air score?
00:52:51 - The highest performing advertising categories
00:55:04 - Lowest performing advertising categories
01:00:12 - Outperforming your category
01:03:08 - US Superbowl vs UK Christmas
01:04:02 - Les and Sarah’s thoughts on AI
01:14:03 - How reliable is ESOV
01:15:52 - MMM Models
01:19:32 - The best performing Adam and Eve ad
01:21:42 - Predictions for 2024

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