Social media masterclass in community and influencer marketing with Elfried Samba (ex Gymshark)

Elfried Samba is CEO of Butterfly 3ffect. Samba immigrated from D.R. Congo to the UK at age 14 before rising to prominence in the Social media space through his work at global fitness brand, Gymshark.

Timestamps

• 00:00:00 - Intro
• 00:00:52 - Why Elfried Samba wears a hat
• 00:03:49 - Elfried’s dissertation on social media
• 00:10:23 - The skills most in demand in 2024
• 00:12:36 - Elfried’s early work at Gymshark
• 00:21:11 - The challenges of scaling up
• 00:26:23 - Elfried’s approach to personal growth
• 00:36:01 - How Elfried approaches finding talented people
• 00:41:59 - Why Elfried left Gymshark
• 00:49:26 - Scaling through influencers and community
• 01:00:52 - Power of personal brands