Why it’s time for a new brief - Alex Myers

What we covered in this episode:

• Why some brands have accelerated their growth with 3 years of market progression in 3 months, while others hit hard
• How those brands that have gone dark and said nothing will be worst affected
• Why Brewgooder’s work during the crisis has been impressive
• How brands can do things without looking like they’re just jumping on the COVID bandwagon
• Are there any signs of things getting better for clients?
• How has Manifest changed in the past 3 months and what is going to stay permanent
• Why they love the office
• Advice - write your brief. There is an opportunity for you to recast your brand in the ‘new normal’. We won’t ever get a chance to hit the reset button again!