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UnDocked: The Maritime Transformation Show

AI ROI Illusions, SaaS Under Pressure & The New Maritime Geopolitics

54 min13 februari 2026

Episode Show Notes: 


Nick shares a secret squirrel message from an executive post corporate Microsoft Copilot rollout – $1.4 million spent, almost no usage, and a board satisfied by a graph trending “up and to the right.” Nick and Raal debate whether it’s genuine or sharply observed satire, which sets the tone for a wider discussion about AI adoption theatre versus measurable operational impact. 


Raal reflects on his own Copilot frustrations and the broader issue: boards mandating “AI adoption” without defining outcomes. They examine hallucinations, agentic AI, and the growing temptation to delegate higher-order decision-making to systems whose workings are increasingly opaque. The core tension: productivity claims versus verification and control.


The conversation then shifts to economics and disrupting business models as a LinkedIn post reveals a $50,000 monthly AI compute bill that sparks the deeper question, does AI break the SaaS model? If margins are eroded, scalability is undermined and the structural shift could reshape how maritime software is priced and sold.


From there, the lens widens. Jeff Bezos’ $6.2 billion AI-industrial venture, Project Prometheus, and Elon Musk’s consolidation of AI, satellites, and space-based data centres suggest that infrastructure control – not just applications – is becoming strategic. For maritime, the implications sit at the intersection of connectivity, compute, and geopolitics.


Finally, the discussion returns firmly to shipping. Wind propulsion formally enters the IMO’s draft safety framework, signalling institutional momentum. Meanwhile, the rise of fraudulent flag registries. As regulatory pressure increases, so too does the ingenuity of evasion.


Chapters:


  • 01:21 The Copilot “digital transformation” satire

  • 06:20 Copilot vs ChatGPT and measuring AI ROI

  • 21:32 SaaS economics under AI compute pressure

  • 22:47 Bezos’ Project Prometheus and industrial AI

  • 31:55 Musk, space-based AI infrastructure, and valuation games

  • 44:22 Wind propulsion enters IMO safety framework

  • 52:38 Fraudulent flags and phantom registries

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UnDocked: The Maritime Transformation Show med Raal Harris and Nick Chubb finns tillgänglig på flera plattformar. Informationen på denna sida kommer från offentliga podd-flöden.