From Selling Audio Gear in a Pawn Shop to Building an Audience of Millions - Help Me Devvon | UNSUNG

For episode 13 of the UNSUNG podcast, Jocelin and Matt Soczywko were joined by Devvon Terrell also known as Help Me Devvon at Kensaltown East studios in New York.

Devvon Terrell is an artist, content creator, and mixing engineer from Brooklyn, New York. He is also one of the hosts of the My Studionerds podcast. He began making music at 17 and decided he would make it his career during a formative experience at college. In his early days as an artist and singer, while peers took traditional routes to promote their music like getting their music to DJs for radio play, Devvon began doubling down on social media instead, releasing a string of viral covers and remixes on his YouTube channel Devvon Terrell. One day he uploaded some educational videos he recorded breaking down the production and mixing techniques in his music to a brand new channel and put it to one side. Months later somebody recognised him in public from those videos and he discovered the channel "Help Me Devvon" had accrued 20k subscribers and tens of thousands of views. He resumed creating content for the Help Me Devvon channels and today the brand has accrued over 35 million views, launched a podcast, and even released a collection of plugins.In this episode, Devvon discusses the podcast strategy for My Studionerds, learning to produce and mix in the no information era, splitting time between Help Me Devvon and Devvon Terrell, Devvon's projects as a singer, his first artist deal, being a graduate in 2008, getting his first studio, On The Radar Radio, UK and US rap, the Help Me Devvon plugins, developing plugins, creating content for Pro Audio companies, speaking candidly about sponsors and their products, what would tempt Devvon away from Pro Tools, asking for the project file instead of stems as an engineer, the role of the mix engineer and more.➡️ Follow Devvon on Instagram - https://www.instagram.com/helpmedevvon➡️ Watch the My Studionerds podcast - https://www.youtube.com/@HelpMeDevvon➡️ Listen to some of Devvon's Music - https://open.spotify.com/artist/4WcJL1x8azi1Qkv4jc6fhH?si=eX_MV37tRxa40zcMpfPwSw➡️ Learn more about Audiomovers - https://audiomovers.com/?utm_source=YouTube&utm_medium=Content&utm_campaign=UNSUNG_HelpMeDevvonTimecode0:00 - 0:47 Intro0:47 - 2:45 Devvon’s launch strategy for the My Studionerds Podcast2:45 - 4:00 Why the episodes run for 30 minutes4:00 - 5:24 Why Devvon promotes other creators in the space5:24 - 8:02 Devvon’s other projects as a singer8:02 - 10:21 Learning to produce and mix in the era of no information10:21 - 12:10 Splitting time between Help Me Devvon & Devvon Terrell12:10 - 14:42 Devvon’s journey into engineering and production14:42 - 15:59 Devvon’s first artist deal15:59 - 16:18 Being a graduate in 2008 (The Global Financial Crisis)16:18 - 17:14 How Devvon got his first studio17:14 - 18:57 Devvon’s involvement with On The Radar Radio18:57 - 20:55 Jamal Edwards20:55 - 22:02 Lord of the Mics22:02 - 22:22 UK Rap getting global recognition22:22 - 23:44 Jocelin’s Grime Clash 23:44 - 30:49 UK and US Rap30:49 - 32:52 Devvon’s plugins32:52 - 34:11 Developing plugins for Windows vs Mac34:11 - 35:14 Being a small independent plugin developer35:14 - 37:01 Design and Language in Devvon’s plugins37:01 - 38:58 Rosetta EQ38:58 - 39:53 The God Particle39:53 - 41:40 Devvon’s approach to product videos41:40 - 44:36 Speaking candidly about sponsors and their products44:36 - 47:14 What would tempt Devvon away from Pro Tools?47:14 - 48:59 Asking for the session as an engineer48:59 - 52:48 The role of the mix engineer52:48 - 1:01:17 Approaches to mixing1:01:17 - 1:02:18 EndUNSUNG is a podcast from Audiomovers. Our software LISTENTO is used on countless GRAMMY-winning records and Billboard 100 hits. Alongside LISTENTO, we have a whole suite of other groundbreaking pro audio software tools.Join us.

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