418. A bike design philosophy - Fredrik Palmblad and Marijn Molenaar

Fredrik Palmblad (Creative Lead at AFRY Experience Studios)

and Marijn Molenaar (Design Project lead, AFRY).

We are talking about:

- The design process of a bike?

- 100 years doing the same thing, what is beyond a traditional bike?

- How can we use a bike more than just a way to transport ourselves, can we have e.g. accessories, app integration, etc?

- How can we integrate people into a design process? and use their input actively in the design?

- How much have digitalization and (digital tools) changed the way a designer works? like a design process.

Useful links:

- The family e-bike that meets the needs of urban living and sustainable mobility

-How do cars fit in the sustainable city of the future?

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All opinions expressed in each episode are personal to the guest and do not represent the Host of Urbanistica Podcast unless otherwise stated.

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Thanks to Urbanistica Podcast partner AFRY (Urban Planning and Design)

AFRY is an international engineering and design company providing sustainable solutions in the fields of energy, industry, and infrastructure.