S4-E1: From Anthropology to UX Research. A Conversation with Mujtaba Hameed

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🎙️ Podcast Guest: Mujtaba Hameed

In Today's episode, I am delighted to have a conversation with Mujtaba, an anthropologist and innovation consultant with over 10 years of experience working across culture, technology, and strategy. He is a Project Director at Stripe Partners, where he has led strategic research for companies including Apple, Meta, Google, and Spotify.

A strong advocate for ethnography, Mujtaba has conducted in-person fieldwork worldwide, from Tokyo to Los Angeles. He is particularly interested in using AI to deepen human insight, rather than simply speeding up research.

🧠 Topics discussed

• The value of in-person research and field work 
• Using AI in research without the hype
• The changing culture of tech and its impact on UX researchers
• The future of research in an AI era 

🔗 Links

• Mujtaba’s newsletter
• Frames — Stripe Partners’ newsletter
• Advancing Research conference
• EPIC — the global ethnography community

📖 The UX Research Powerhouse, Vol. 1 — The Foundation of UX Research Strategic Leadership

Launching in  November 2025, A playbook and manifesto for research leaders, with a 365-day leadership roadmap, tools to measure impact, and a bonus chapter on AI.  📘 Get the book on Amazon: here 

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