What Happens to UX Research Craft in the AI Era?
AI is starting to take over parts of the research workflow, but that doesn’t mean the craft of UX Research is going away. It’s evolving.
In this episode, Emmanuelle reflects on why judgement, critical thinking, observation, and interpretation are becoming even more essential. She also looks at how junior researchers might be the most impacted, and why AI could actually push us back toward more field research.
In this episode:
- How AI is reshaping the role of researchers
- Why qualitative research is more than just transcripts
- The potential impact on junior researcher growth
- Why field research might regain importance
- The skills researchers will need moving forward
Because in the end, the future of UX Research isn’t just about what AI can generate; it’s about our ability to question it, challenge it, and make sense of it.
📖 The UX Research Powerhouse, Vol. 1 — The Foundation of UX Research Strategic Leadership
Launching in November 2025, A playbook and manifesto for research leaders, with a 365-day leadership roadmap, tools to measure impact, and a bonus chapter on AI. 📘 Get the book on Amazon: here
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