Episode 84: The 7-Step Checklist for Creating Business Impact Through Product Analytics

When working with data, it can be easy to fall into the trap of believing that your dataset represents nothing more than numbers on a page. However, behind every data point is a human story - people clicking through websites, abandoning shopping carts, or binge-watching Netflix shows. 

And in our app-driven world, understanding these human behaviours has become absolutely critical - for businesses to flourish and for data scientists to have a meaningful impact in the work they do. This is where product analytics comes in.

In this episode, Miguel Curiel joins Dr. Genevieve Hayes to share his practical checklist for maximising business impact through product analytics, drawing from his own experiences analysing how people actually interact with digital products and his upcoming book on the topic.

This episode explores:

1. What product analytics actually involves, beyond just measuring clicks and conversions [03:11]
2. Why behavioural science models are crucial for understanding user motivations [07:25]
3. Miguel's seven-step checklist for building impactful product analytics capabilities [15:49]
4. The most valuable skill for data scientists in product analytics [22:27]

Guest Bio

Miguel Curiel is the Product Analytics Manager at Bloomberg, where he works at the intersection of technology, data and human behaviour. He has a background in neuroscience and psychology and is currently writing a book on product analytics.

Links

• Connect with Miguel on LinkedIn
• Connect with Genevieve on LinkedIn
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