Beyond Meat Goes GNC: Has Beyond Lost the Plot?

Beyond Meat is going through another major transformation and this time, they're going way beyond meat.

The company is launching its new PhytoSphere platform, featuring protein powders, savory jerky bars, Veggie burgers, beverages and other products built around the idea of stacking plant nutrients and entering “thrive mode.”

But is this actually the future of plant-based food… or has Beyond Meat completely lost sight of what made the company important in the first place?

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