With Joanna on jury duty, Adam and Zach discuss how some of the biggest drinks companies are launching or expanding into the canned vodka lemonade category, each betting not only that it will be the drink of Summer 2025, but that they can stand out in an increasingly-crowded category. What's driving this trend, and why does this kind of simple canned cocktail succeed where others fail? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.
Zach is reading: Jukebox Blues: The Songs Every Bartender Is Sick of Hearing
Adam is reading: Utopias, Nuclear Penguins, and the Quest for the World’s Strongest Beer
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En liten tjänst av I'm With Friends. Finns även på engelska.