Vintage Car Chronicles EN

Subaru 360: Japan’s Ladybug on Wheels

14 min • 15 april 2025

In this episode of Vintage Car Chronicles, we delve into the story of the Subaru 360, a microcar that motorized post-war Japan. Known as the "ladybug," this lightweight, rear-engine vehicle became a symbol of affordability and innovation. Designed to comply with Japan's Kei car regulations, the Subaru 360 featured a fiberglass roof, rear-hinged "suicide doors," and a unique air-cooled 356cc engine. Despite its small size and modest power, it marked Subaru's entry into the automotive world. Join us as we explore the quirky history, global challenges, and cultural impact of this iconic Japanese car.

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