Sven Martin, Photographer, Storyteller, MTB Superfan

As one of mountain biking's greatest photographers and storytellers, Sven Martin's name should ring out to anyone who's been on Vital MTB or picked up a magazine in the last 10 years. His images and interviews capture the atmosphere and emotion of the World Cup and Enduro World Series in a way that only those of a true mountain biking superfan can. The South African's immersion and investment in our sport started by chance after his wife Anka picked up a bike while they were living in Southern California. Through riding, racing and photography, he has carved out the dream life; traveling the world, riding bikes and taking photos of his adventures. His success, however, comes from passion, hustle and hard work that many don't get to see. Sven is a friend of mine, but I still look at him as the greatest storyteller in mountain biking right now, and he's a huge reason for Vital's success throughout the years. Our interview is long, but it's full of inspiration, information and plenty of laughs because that's just what happens when he's around. Thank you, Sven. It's an honor to have you on the show. -gordo