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VoxDev Development Economics

S1 Ep68: Do marketers matter for entrepreneurs?

19 min • 1 december 2021

Entrepreneurs in developing countries need access to finance, education, and better institutions. But do they need more marketing? Stephen J Anderson of the University of Texas tells Tim Phillips about an experiment in Uganda that suggests that the answer is yes for both the entrepreneurs, and for economic growth.

Senaste avsnitt

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