Researcher Chiara Gallo on Influencer Advertising & Art - A 2ND Saturday Conversation

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Show Notes:

1:00 overview of thesis topic
3:00 2018 music video at the Louvre by Beyoncé and Jay Z 
3:55 Advertising campaign by Louis Vuitton that featured Joan Mitchell paintings
6:00 2020 Uffizi promotional campaign to promote Botticelli exhibition
7:25 Uffizi’s TikTok account posting with Dua Lipa 
8:10 criticism of Uffizi campaigns
9:20 Approaches by EU and UK
11:20 Influencer marketing
14:35 EU Directive
30:10 Italian approach 
33:00 liability under Italian case law and consumer code
35:30 historical events that caused Gallo’s choice on research and thesis
37:00 Emily Gould
38:20 Alan Robertshaw 
43:15 risks and contractual issue with fees
46:20 Gould
47:45 Gallo on InstaGram disclosure 

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Music by Toulme.

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