The 39% Tariff: How Raymond Weil Turns an Economic Challenge into a Horological Masterpiece

In response to the U.S. administration’s newly imposed 39% tariff on Swiss-made products, luxury watchmaker Raymond Weil has unveiled the Millesime Automatic Limited Edition 39%.

Limited to just 39 pieces worldwide, the 39 mm stainless steel watch features a white sector dial with a symbolic 39% marker and comes on a grey leather strap.

Blending wit with craftsmanship, the release transforms a trade barrier into a design statement, offered with a 39% discount (code: WTF39) as a playful gesture of solidarity.

Available mid-November 2025, the timepiece stands as a reminder that Swiss watchmaking thrives on resilience and creativity even in times of economic uncertainty.