004 - Deep Dive with Natalie Lynch: Reimagining the Future of Screen Content: Building Digital Audiences

Natalie Lynch is a digital strategy producer and founder of Cinch Media, a company designed to amplify the reach of Australian stories. 

In this engaging episode Natalie dives deep into the rapid changes in the screen industry and explains why a digital strategy is key to thriving in the future, not just for your show but also for production companies. She offers insights on who is leading the way and how to build an audience in a fragmented media landscape.

Listen to this episode if you are interested in:

• - What a Digital Strategy is and why it matters

  - Options for monetising screen stories in new ways

  - The importance of early audience engagement and analysis

  - What the screen industry can learn from other industries about audiences

  - Practical advice on building a digital strategy that works

  - An expert opinion on how to thrive in the digital age.

Links:

• Natalie's LinkedIn
• Instagram: @nat_cinch_media
• YouTube: @CinchMedia
• TikTok: @cinch.media
• Cinch Media

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00:00 Introduction: The Fragmented Audience

00:30 Meet Natalie Lynch: Cinch Media's Vision

00:59 Understanding Audience Fragmentation

02:00 Challenges in the TV and Film Industry

03:00 The Digital Era: Embracing New Channels

04:59 Building Your Own Audience

05:36 The Importance of Digital Strategy

10:14 Engaging Content Creation

12:05 Audience Analysis: The Key to Success

19:55 The Role of Community Managers

32:33 Monetising Content and New Revenue Streams

34:22 Conclusion: A Call to Action for the Industry

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This Deep Dive interview is hosted by ⁠⁠Julie Eckersley⁠⁠⁠⁠⁠.

Produced & edited by ⁠⁠Leonie Marsh⁠⁠.

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This episode is proudly brought to you by ⁠⁠Screen Vixens⁠⁠, ⁠⁠CrewHQ⁠⁠ & ⁠⁠Expanding Media⁠⁠.