005 - Deep Dive with Jasmine Yang: From Garage to Global: How an Australian Indie Become an International Success
Glitch Productions are one of the most successful Australian production companies there are – but you may not have ever heard of them. In this episode, Jasmine Yang - COO, Head of Product, and Development Producer at Glitch Productions, takes us behind the scenes of their incredible success.
Their latest show - The Amazing Digital Circus, has garnered over 400 million views. It plays first on You Tube and then has a second window on Netflix. In this interview Jasmine talks about how they have used You Tube to build their global success, marketing to a global audience on a limited budget and as an animation company with over 100 employees you will not believe what their biggest revenue earner is.
Listen to this episode if you are interested in:
- How to build and grow a global audience
- Just how powerful niche audiences can be
- What is possible if you really know and stay true to your audience
- Using merchandise to create meaningful revenue
- Why You Tube needs to be a central part of your business
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00:00 Introduction to Glitch's unique Netflix Deal
00:36 Meet Jasmine Yang: COO and Head of Product at Glitch Productions
00:48 The Success of Glitch Productions and The Amazing Digital Circus
04:52 The Origins and Growth of Glitch Productions
06:26 The Creation and Impact of Meta Runner
10:35 The Amazing Digital Circus: Concept and Release Strategy
19:19 Monetising Through Merchandise and Multiple Revenue Streams
22:48 The Role of YouTube in Glitch Productions' Success
25:58 Community Engagement and Marketing Strategies
29:57 The Future of Animation and AI Concerns
34:57 Advice for Aspiring Animators and Final Thoughts
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This Deep Dive interview is hosted by Julie Eckersley.
Produced & edited by Leonie Marsh.
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This episode is proudly brought to you by Screen Vixens, CrewHQ & Expanding Media.