The Power Of Play - Interview With Danny Nelis-Rouse ( Tug-E-Nuff )

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In episode 36 of We Love Dogs, Cheryl is joined by Danny Nelis-Rouse, co-owner of Tug-E-Nuff — the dog training brand known worldwide for its interactive tug toys and play-based training philosophy.

In this conversation, Cheryl and Danny explore why so many dogs disengage during training, “play drive,” and how interactive play can completely transform focus, recall, confidence, and behaviour.

Danny shares the story of how Tug-E-Nuff grew from a homemade toy designed for one dog into a global brand used by trainers and dog owners around the world. We also dive into practical advice for owners whose dogs ignore toys, struggle with motivation, or become frustrated during training sessions.

We discuss:

• Why play is such a powerful training tool  

• Common mistakes owners make during play  

• How toys can improve recall and engagement  

• The role enrichment plays in preventing behaviour problems    

• Insights from Tug-E-Nuff’s latest Play Survey and what it revealed about modern dog ownership  

Whether you’ve got a puppy, rescue dog, working dog, or family pet, this episode is packed with practical tips and fascinating insights into building a better relationship with your dog through play.

Want to connect with Danny? Details below:

Tug-E-Nuff | Award Winning Dog Tug Toys | Play - Train - Bond

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Email: [email protected] 

(1) Instagram

For questions or to work with Cheryl, you can reach her via:
Website: Chel's Tails | Dog Walking and Training
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TikTok:@chelstails