Attention Disrupted! AI’s Role in the Social Media Ecosystem

In this episode, Dr. Tamara Schwartz’s Emerging Technology students continue their WMD takeover. Artificial intelligence is woven into nearly every part of the social media experience, from helping create content to deciding what appears in your feed. In this episode, Information Technology Management major Taylor Heie explores how AI powers social media platforms, including the recommendation algorithms that personalize what we see and the systems designed to capture and hold our attention. She examines how these technologies are changing not only how content is created and delivered, but how we experience the online world.